According to Economic Times
Whether it’s planning a trip, buying merchandise or even finding a suitable loan, more and more Indians are turning to search engines like Google, Yahoo, MSN et al for help.
With regular internet users already reaching a sizeable 40 million this year, search engines are becoming a significant marketing tool for Indian companies—anything from thematic brand advertising to selling goods and services directly to consumers.
Everyone from start-ups to well-established players across sectors—ICICI Bank, HDFC, Taj Hotels, Godrej et al—are making sure that they adopt search engine optimisation-led marketing (SEM) to net the online Indian. Search Engine Optimisation (SEO) is a technique that provides better reach and greater visibility to companies by sponsoring links on search engines, paying search engines to include websites in the search index or by altering a website code.
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