86% of Search Engine Users Search for Local Products and Services. (Web Visible & Nielson/NetRatings survey, Sept. 2007). There are 15 million small businesses in the US and fewer than 25% of local businesses have a website. In 2008, $4.6B will be spent on local advertising (which is a 58 percent increase over 2007) according to speakers at Search Engine Strategies in New York(March 2008). Research indicates that 93 percent of local shoppers use the Internet for research. This is a huge opportunity for marketers, considering 85 percent of all purchases are made within 15 miles from the home. All of those statistics equate to big opportunity for businesses that participate in the Local Search vertical.
Local SEO Techniques
1) Try creating a page for each location; include anchor text links from index page to location page.
2) Get listed in BBB, city directories and category specific sites.
3) List your address and phone number on all site pages.
4) Take advantage of Google Local Business in Webmaster Tools
Internet Strategy by Gatesix
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