But there is one question arises which information is helpful to user & which is not? This question is very common between the users who uses Google, Yahoo, MSN for finding services & other information, because in this corporate world every one wants that, their services will reach to the users & there is lot of competition for this & the result of this war of corporate world is suffered by the users.

So what should be the solution for providing right information to users. Yes now this is the right question. The popular search engines follows some strategies & the websites who follow these strategies will listed in SERP. The strategy of these are very simple, they says that, the websites are content rich & the content will be well presented. The search engines hates the flashy & heavy images.

Now the another question arises, how the websites are designed & developed according to search engines ? This is again a good question. To develop & designed websites according to them somebody have to do deep research of Google, Yahoo & MSN. But who will do this, a designer, a developer or someone specialist in search engines. Yes a specialist, a specialist who know all about Google, Yahoo & MSN, will optimize websites according to the them. From here the role of SEO (Search Engine Optimizer) comes who will do optimization for your websites.

A SEO assist in designing & developing the websites according to Google, Yahoo & MSN. But the work of SEO is not ends here, it has total responsibility to promote the website, so that more people can reach to websites & use the services, products & information. The SEO community is related to marketing industry, that’s why it brings more focus on to the end-user. Due to this marketing background SEO’s enables to find the targeted audience.

But how to find an effective SEO expert, who will bring you in front of their corporate world. All are proving that they are best, but the best is one who gave results. GateSix Technologies is specialist which offers SEO services of web site to build up your corporate identity, increasing your product presence across the world and make to stay ahead of your competition. If you are looking for leadership status or maintaining your leadership status, GateSix is the right choice for your search as a Search Engine Optimization Company. Gatesix is expertise in helping to strategically improve your search engine placement with desired keywords by using innovative and widely accepted search engine optimization technique and implement search engine marketing campaign to have the top ranking among your competitors.

So why are you standing behind in the crowd, & waiting for your turn, just try our services.

1. Latent Semantic Indexing (LSI) - Use multi-word phrases Latent Semantic Indexing (LSI) is a vital element in Search Engine Optimization (SEO) for better keyword rankings in search results. LSI is based on the relationship, the “clustering” or positioning, the variations of terms and the iterations of your keyword phrases.

Expertly knowing LSI and how it can be most useful and beneficial for your SEO and the importance it has with the algorithm updates to search engines like Google, MSN and Yahoo which will benefit your keyword research for best practice SEO.

LSI is NOT new. For those doing keyword research over the years always knew to use synonyms and “long tail” keyword terms which is a simpler “explanation” to LSI. More often than not, these long tail, less generic terms bring more traffic to your site than the main keyword phrases. The real bottom line is that Latent Semantic Indexing is currently a MUST in keyword research and SEO.

2. Page Specific Keyword Research – Target your niche keyword phrases for each site page
Probably the most common mistake in keyword research is using a plethora of keywords and pasting the same meta keyword tag on every web site page. This is SO not effective! Your keyword research needs to be page specific and only focusing on 2 to 5 keywords per page. It’s more work, but combined with best practice SEO, gives each site page a chance for higher ranking on their own.

3. Country Specific Keyword Research and Search Engine Reference -Keep in mind that keyword search terms can be country specific. Even though a country is English speaking, there are different keyword terms you must research – and then reference that country’s search engine when doing your initial keyword research. For instance, UK and Australia may have different expressions, terminology and spellings (i.e. colour, personalised). Referencing the terms in the corresponding search engine is an important element to keyword research that is often forgotten, so for example, be sure to check the search terms on google.co.uk or au.yahoo.com. And of couse, if you have 3 to 4 really comprehensive research tools in your arsenal, you will be able to search for historical, global and country specific search terms easily and effectively.

4. Keyword Analysis – Cross referencing in the search engines Once the majority of the keyword research has been done for a site page, it’s time to plug those terms into the search engines to determine:
- If it is really the desired niche keyword for that page
- To assess the competitiveness of your keywords. Along with checking the competitiveness of your keywords you should look at the strength of the competition.
- Are the other sites listed for your keywords truly your competitors?
- Are the sites listed for your keyword even related to your industry, products or services?

These critical analyses of keyword phrases are often forgotten. Since the keyword research and analysis is the foundation of a successful SEO campaign, you certainly don’t want to build your on-page optimization on the wrong niche keywords!

5. Ongoing Keyword Research - Repeat your keyword research on a consistent basis
While you may think that you have completed your keyword research analysis and laid a solid foundation for your SEO, you need to keep monitoring your keywords and tweak as necessary. Keywords can change from month to month as keyword search terms change, genres change and/or if your niche is within social portal networking sites – to name just a few. Maintaining ongoing keyword research is essential for best practice SEO.

1. An absolute link is the entire path to whatever it is your trying to reach.

2. An absolute link is the direct and full address to a file on the web.

3. An absolute link is also used for linking to other websites.

4. An absolute link is a hyperlink that includes the complete URL, consisting
of the domain name.

5. An absolute link is the full URL link to the target page.

Accessibility:

1. Accessibility is ensuring the access of information is available to the widest
possible audience.

2. Accessibility means access to information for all.

3. Accessibility is about giving equal access to everyone.

4. Accessibility is something most web designers consider an afterthought.

5. Accessibility no current laws in place to enforce it.

AdSense:

1. AdSense is people paying to advertise on their own web space.

2. AdSense is a programme that lets normal people earn lots of money from their
website.

3. AdSense is a wonderful opportunity to earn extra capital from the pages of
your website.

4. AdSense is a context based advertising system that analyses page content
to suiting ads.

5. AdSense is fit for random traffic and parked domains.

AdWords:

1. AdWords are paid advertising in Google rankings.

2. AdWords are basically small advertisements that appears for a certain keyword
search.

3. AdWords are now displayed in the same colour as standard results.

4. AdWords are simply those words you pay for to attract clicks.

5. AdWords are a great way to enhance site exposure and traffic.

Agent Name:

1. Agent Name. Example Google user agent name is Googlebot.

2. Agent Name is a process of sending search engine spiders to agent pages,
yet sending visitors to what they want to see

AJAX:

1. AJAX is a dynamic method in which to communicate with server.

2. AJAX is program that Google Maps needs.

Algorithm:

1. Algorithm is a method developed to solve a wide variable of problems.

2. Algorithm is an operational programming rule that determine how a search
engine indexes content and displays the results to its users.

3. Algorithm is one method of unscrambling lots of information.

4. Algorithm is an equation or, more generally a maths expression.

5. Algorithm is the study algorithm is called algorithmics and is the core of
all computer science.

All The Web:

1. All the Web is a search engine that returns results as fast as any other.

2. All the Web is more customizable than most search engines, using skins.

3. All the Web is owned by Overture.

Alt Attribute:

1. Alt Attributes are HTML elements specified within image tag.

2. Alt Attributes is often called Alt Tag, required to provide a text equivalent
for an object or image.

3. Alt Attributes is for someone without a graphical browser so it can make
sense of the image.

4. Alt Attributes is one very strong hint to the content of an image.

Alt Tags:

1. Alt Tags are used when ever you have an image in your site that is important
to the overall massage.

2. Alt Tag are basically the description of a said image.

3. Alt Tag are text descriptions within a code that describes the image.

4. Alt Tag are instructions in the HTML tag that describe graphics.

Anchor Text:

1. Anchor Text is visible text in a hyperlink.

2. Anchor Text is used to tell search engines and visitors what the page is
about.

3. Anchor Text is a factor that can increase your search engine rankings for
set keywords.

4. Anchor Text is important for both internal web site structure and external
linking.

5. Anchor Text can be optimized both internally and external.

API:

1. API is intended to dictate implementation as little as possible.

2. API is a set of classes used to store and retrieve site wide configuration.

ASP:

1. ASP is designed to empower independent software.

2. ASP is purely a microsoft based technology, primarily used on Window NT servers.

3. ASP is a free code to create an object system for a content and management
system.

Automated Submitting:

1. Automated Submitting is an automatic process that takes place to gain a link.

Back links:

1. A Back Link is a HTML link from another site back to your site.

2. A Back Link is placed from one webmaster to another.

3. A back Link is a link that points to your site.

4. A Back Link is very important for SEO purpose.

5. A Back Link are also called inward links, in links, inbound links or incoming
links.

Bait and Switch:

1. Bait and Switch is a tactic where you offer to sell an excellent product
at a very good price.

2. Bait and Switch is a well known link building strategy, works well with viral
marketing.

3. Bait and Switch is considered to be a spam technique when used in SEO.

4. Bait and Switch is not good for ranking.

5. Bait and Switch is advertising something that you do not intend to sell.

Banner Ad:

1. Banner Ads are different because they are random.

2. Banner Ads are sold as a CPM basis or on a CPC basis.

3. Banner Ads are typically bought in-conjunction with keywords.

4. Banner Ads can be available for download and placement on a third parties
website.

5. Banner Ads are straight HTML text ads that appear in a floating windows.

Bid Management Tool:

1. Bid Management Tool is a software application that allows advertisers to
manage PPC keyword bidding.

2. Bid Management Tool is designed to manage extremely large keyword lists.

3. Bid Management Tool is a software that will categories your keyword lists.

Black List:

1. Black List is part of the spam protection that tells the filter not to allow
through.

2. Black List is the list of unwanted windows, titles and URL’s.

Blog:

1. Blog is also known as a web log.

2. Blog is your own resume.

3. Blogs are a new marketing vehicle.

4. Blog is an indirect form to gain clicks to your website.

Body Copy:

1. Body Copy is the last part of an ad to be completed.

2. Body Copy is where your actual selling is done.

3. Body Copy is any printing on the tab sheet other than the tab extension.

Cache:

1. Cache is more expensive than RAM, it is well worth getting a CPU and motherboard
with build in cache, in order to maximize system performance.

2. Cache is identified by cache key which is build as a dot-delimited.

CGI BIN:

1. Your own CGI bin directory you can, you can store custom CGI scripts that
you have written yourself or found on the web.

2. CGI bin is the custom directory where you normally run your custom scripts.

Clickrate:

1. Clickrate is the percentage of expressions that result from clickthrough.

Cloaking:

1. Cloaking is often confused with doorway pages.

2. Cloaking is serving different content to visitors than the search engines.

3. Cloaking is search engine spam.

4. Cloaking is were you can set to sets of content.

Conversion:

1. Conversion in e-commerce is the result given to a positive sale.

2. Conversion is a marketers term used for a site visit.

Cookie:

1. Cookie is an element of data that a website can send to your browser.

2. Cookie is an “enticement” to get a computer user to visit you.

Cost Per Action: (CPA)

1. CPA is a fancy way of dressing up a “Affiliate Program”

2. CPA is a very difficult program to track and is expensive.

3. CPA is a form of direct advertising.

Cost Per Click: (CPC)

1. CPC is the price you pay per click to your website.

2. CPC is advertising such as Google Adwords and Overture.

3. CPC is a method adopted to gain high volumes of traffic for a set price.

Cost Per Lead: (CPL)

1. CPL is good but you must follow up for the sale or its not worth it.

2. CPL is a ratio and strategic metric.

Cost Per Order: (CPO)

1. CPO is based on every time an order is processed.

2. CPO is simply the cost column divided by the number of orders received from
that station that day.

Counter:

1. Counter stores data to let you look at your site statistics over a set period.

2. Counters track web site traffic.

CSS:

1. CSS is a very powerful way to make good layout.

2. CSS is what gives web sites their layout and colour.

3. CSS is supported by all browsers today.

4. CSS is a style language that defines layouts of HTML documents.

Custom Error Page:

1. A custom error page is a temporary solution.

2. A custom error page is called 404.

Data:

• Data is the storage of information produced from work effort and is
manipulated via applications.

• Data is a source of information gathered in the one place for search
purposes.

• Data is lots and lots of information utilized by applications.

Database:

• A database is a structured collection of information or data.

• A database is one component of a database management system.

• A database of information is represented one way and one way only.

Database Driver:

• A database driver is just the name of a Java class in X.

• A database driver is there to select all values to their initial state.

• A database driver is easy for the person skilled in the arts.

Database Generator:

• A database generator is assumed to use a memory.

• A database generator is for accessing multi-level databases.

• A database generator is proportional to the size and complexity of the
database schema.

Daughter Window:

• A daughter window is an optional creative component and is spawned from
120 x 90 buddy list unit.

• A daughter window is a 350 x 300 pixel browser which opens up direct
when a visitor accesses you web page.

• A daughter window is a new browser window, usually smaller than the
existing browser window that pops up when clicked on.

Deep Submissions:

• Deep submissions are normally allowed for paid listings only.

• Deep submission is the submission of many pages deep in the pages of
a website.

• Deep submission are found during deep indexing of a particular web page.

Directory:

• Directories are a good place for research on topics.

• Directories are like catalogues of collective information.

• Directories are becoming very popular amongst web developers.

Domain:

• Domains are internet addresses to websites.

• Domains can be Top Level or Country Code.

• Domains must be registered first before use.

Doorway Page:

• A doorway page a an HTML page on your website to get better listings
at the search engines.

• A doorway page is a page that redirects to another page.

• A doorway page is build to rank high for a particular keyword or phrase.

Dynamic:

• Dynamic is that it will always be measurable.

• Dynamic is a built in prefix operator.

• Dynamic is specified.

Dynamic Rotation:

• Dynamic rotation is standard on most CAD applications.

• Dynamic rotation lets different users see different ads on the same
page.

• Dynamic rotation allows ads to be viewed on different location on a
single web page.

Error Page:

• You can create redirects from your error page.

• You can create customized error page with a site map.

• Created for page not found within you site.

• Check that you have not thrown away your page by mistake.

Exact Match:

• Exact match is the most precise method for targeting your keywords.

• Exact match is denoted by brackets.

• Exact match is the most targeted option and recommended to start your
Pay Per Click advertising.

• Exact match is the most precise method to trigger your advertising campaigns.

Exclusive Advertising:

• Exclusive advertising is fast paced and aggressive.

Exclusive Marketing:

• Exclusive Marketing is targeting a precise niche.

• Exclusive Marketing is adopting one method of advertising .

Expandable Banner:

• Expandable banners are high impact placements that give brands the opportunity
to interact with the offer.

• Expandable banners are eye blasters with advertising pulling power.

• Expandable banners are placed where aggressive marketing is needed.

• Expandable banners are universally excepted.

Exploitation:

• Exploitation is to utilize fully a targeted advertising campaign.

• Exploitation is to market is a certain area using all possible means.

1. URLs should be static with the theme of the specific page content ( i.e on Flagstaff Arizona Hotel page url should be flagstaff-arizona-hotel)

2. Put the Product/Services/Catagory Name in “h1″

3. Call the Same Page Product/Services/ Heading to the title

4. Call the Same Page Product/Services/ Heading to the meta’s if given separately.

5. Get the product/ services name ( keyword ) into product/services description

6. As much possible highlight the products/services with “em” “i” “u” “b” “strong” tags.

7. Keep the url, short, specific and keyword oriented not just like most “on the fly” urls.

8. Define image alt as per image dont just put any keyword forcibly.

9. While creating sitemap for dynamic site keep in mind it covers almost all the pages which have description and content. And give each url a very specific title ( as per page content/product/services.)

10. Create a Robots.txt

User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /private/
( this example gives permission to all robots. but keep them out of crawling cgi-bin, tmp and private folder. You can add dir to ristrict as per your need). More examples : http://en.wikipedia.org/wiki/Robots.txt

11. Use the Anchor Text ( Hyperlink the Product name in content with most specific page).

12. Try to make Navigation User Friendly as well as search engine friendly. Simple and easy navigation fancies Visitors as well as robots.

SEO Checklist For Web Designer

1. Design The Website Not Just as per SEO point of But it should be very elaborate so the visitor can quickly guess the business of website in a glance.

2. Most Possibly Try to put the content side from topmost and from the very left ( But dont compormise with the design layout or quality.)

3. Try to Design the Navigation from topmost or top left as much possible ( But dont compromise with design layout)

4. Try to Highlight all the Product /Services or Main categories on Home Page if Possible ( This will help the users to have easy access of all the products in single click and also it will help Search Engines to crawl the product/services pages instantly.

5. Name all the Gifs as per theme and product or services gifs with full product name i.e. a gif of candle lights should be named as candle-lights.gif not like prd1 or product1.

6. Put the Product Names/ Services Names in Text Not a Gif ( For Coders).

8. Rename Spacer.gif/pixel.gif/zero.gif as the main client product/services like( if there is a handicrafts supplier use it as handicraftssupplier.gif)

SEO Tips for Flash Designer

1. Make text basis representation of the flash using noembed tags.

2. Put the swf name full and as per the accurate services if the theme is multimedia fireworks.. Use multimedia-fireworks.swf instead of using just fireworks or multimedia.

3. usually embed with a HTML or any static page and provide meta description and title for the page.

4. if possible copyright, sitemap, terms and condition link keep on page instead of using text. Give a Static Navigation of each flash page ( Of Product/Services/About).

5. Provide a title and description for instances.

Find this information :

Now that you’ve provided information about the entire document, you can provide information about Stage objects included in the document.

Select the “ABC Company Logo” along the top of the Stage. In the Accessibility panel, enter ABC Company – Product 1, product2, services, 1, services 2 in the Name text box. Enter an elaborate keyword rich text in Description text box.
With the Accessibility panel still open, select the Dealers button on the Stage.
Information in the Accessibility panel changes to reflect Accessibility options for the selected object.

In the Accessibility panel for the Dealers button, you do not need to provide a name in the Title text box, because the button includes a text label that the screen reader will read. If you did not want the screen reader to read the text in the button, you could deselect Auto Label when you set up accessibility for the document.

In the Description text box, enter Links and also provide link title or link alt.
It is helpful to design a site as per search engines.

Americabookshelf.com – One of the largest book exchange clubs across the US.

BooksConnect – A book sharing community site connecting readers, authors, publishers, librarians and booksellers.

BookCrossing.com – A community of users from over 130 countries who exchange books with each other at public places like cafes, parks etc.

Bookhopper.co.uk – Free community for UK residents to share used books with each other.

Bookins.com – Book sharing website that enables members to exchange used books with each other in real time.

BookMooch.com – An interesting concept where users can exchange books with others through points. Users gain points when they give books to others.

Booksalescout.com – Online community of users allowing them to sell books in the US.

Bookswim.com – Book borrowing service with free shipping for registered website.

ConnectViaBooks – A social networking site connecting book lovers and enabling them to discover other similar interests.

GoodReads – GoodReads is a book reader’s community enabling members to review, share books they have been reading.

PaperBackSwap.com – Users can share books amongst each other and only pay for the delivery charges.

Pazap.com – A book trade engine for students to buy and sell old books.

Read It Swap It – A free service that allows users to exchange books with others.

Revish – Revish is another community for book lovers, letting them review their favorite books, group up, or simply tell the world what they’re currently reading.

ShelfariShelfari reviews – Shelfari is a popular social networking service for book lovers.

Socialbib – Book swapping network between students.

AdvisorGarage – It is an online directory of advisers who are willing to assist budding entrepreneurs.

ArtBreak – ArtBreak is an artist community for sharing and selling artwork.

Blogtronix – Blogtronix promotes corporate social networking, enterprise 2.0 and wikis.

Commutal – Commutal is an online sharing platform for businesses to create media rooms, participate in domestic groups and share event happenings with each other.

CompanyLoop – An online co-working community for global businesses.

ConnectBeam – Connectbeam offers social networking specially designed for corporate users.

Decorati – An interior designer community enabling users to post items for sale and for exchange.

DoMyStuff – A good site for working professionals looking to find online assistants.

Doostang – An invite only career community for professionals.

Fast Pitch – It is a quickly growing business networking community in corporate world. Its online provides users with a one-stop shop network to market their business.

iKarma Inc. – iKarma is a specialist in providing customer feedback for organizations and professionals.

ImageKind – ImageKind is a community and marketplace for professional artists.

Jambo – Jambo lets you connect with your neighborhood friends.

Jigsaw – An online business card networking directory for users to establish contacts with each other. Each business card is listed with an email id and a contact number.

Konnects – Konnects enables members to create their own professional networking communities.

Lawyrs – A professional social networking community for lawyers.

Linkedin – LinkedIn is a professional social networking website for business users, one of the most popular such sites out there. Some aspects of it are free, but many are paid.

mediabistro.com – mediabistro.com is for professionals in content or creative industry.

Pairup.com – Pairup connects business travelers assisting them to travel together.

Ryze.com – A site for establishing new connections and growing networks. Connections for jobs, building career and making sales.

Spoke.com – Spoke offers access to business network of over 40 million people worldwide.

Visible Path – Visible Path helps organizations to integrate social networking into their existing tools.

WebCrossing Neighbors – It provides a private label social network with personal spaces and user groups.

XING – XING is a networking directory of business contacts powering relationships between business professionals allowing users to connect with each other.

Amiglia – A family networking service enabling users to connect to family members by publishing and sharing family trees, photos etc.

CafeMom – CafeMom is a social networking site for mothers to connect and share thoughts with each other.

Cingo – Cingo users connect with each other to organize their family life.

CommonGate – A social networking platform that enables users to create their own social network for their friends, family or organization.

Family 2.0 – Family 2.0 helps you create your own family social network, you can add family members, send personalized emails and create event alerts.

Famiva – A premier social network to connect with family members and relatives in a secure environment.

Famster – A private secure social network for family members.

Geni.com – An exciting social networking site enabling members to create their family tree. Although it’s a relatively new site, it has grown tremendously fast, and has hundreds of thousands of users.

Genoom – Genoom creates a meeting place for its site users. They can create a family network by inviting their relatives and discover their past memories.

Kincafe – An ideal social network for families to connect with their beloved ones.

Kinzin – Kinzin is an online meeting place for families to share family events, photos, stories and recipes.

MayasMoM – A family networking site for parents.

Minti – A collaborative parenting site.

MomJunction – MomJunction allows mothers to find reliable answers to questions, create private spaces with friends and build communities.

MothersClick – MothersClick connects mothers in a neighborhood with each and provides parenting advice to them.

myfamily.com – An excellent way to connect with your family members.

OneGreatFamily.com – An online shared database with combined knowledge and data at a single place.

OurStory.com – OurStory enables users to share stories of their families with others.

Parentography – A social network offering advice and advice for families.

The Family Post – A sharing network for communication with family members.

43 Things – A tagging based social networking site. Users create accounts and list a number of goals or hopes and these are parsed based on similarity to goals of other users.

Amitize.com – Amitize is a worldwide friendship network.

aSmallWorld – aSmallWorld is a private online community designed for individuals who would like to connect, re-connect to share similar thoughts with each other.

Badoo.Com – Badoo is a dynamic multi-lingual social networking site with innovative photo and video features that allows its users worldwide to gain an instant mass audience and interact both locally and globally.

Bebo – Bebo is a hugely popular site (especially in the UK), and similar in philosophy to MySpaceMySpace reviews. It allows users to communicate with their friends in multiple ways including blogging, sending messages and posting pictures.

Eons – An online gathering place for the elderly; most of the users are over the age of 50 years.

Facebook.com – FacebookFacebook reviews is a social networking phenomenon connection people with their friends, family and other users with similar interests.

Faceparty – A UK based community social networking website. It started for youngsters but has now risen to popularity among all age groups.

Flingr – Flingr allows users to connect with all categories of friends – colleagues, college mates and school buddies.

Friendster – It is a popular global social network for finding new friends and developing friendships as well as searching old friends.

hi5 – Hi5 is a prominent social networking service in India with over 40 million users. However, Hi5 has recently experienced an upsurge beyond India and has shown increasing popularity in EU too.

Lovento – Lovento allows you to discover news friends and also find information about latest events.

Multiply.com – is a social networking website providing easy way to share digital media which includes photos, videos and music.

Mycool – Mycool enables members to find and share their interests with special groups.

MySpace.com – MySpace is an interactive social networking website consisting of personal profiles, blogs, groups, photos, music and videos. It’s currently the biggest social networking site out there, and while it might not be the most advanced one, the users seem to love its simplicity.

NetFriendships.com – A comprehensive social networking site enabling users to make new online friends and discover old ones.

Netlog – A social community of more than 20 million young Europeans.

Orkut – Orkut is a social networking service owned by Google. It enables users to meet new friends and create communities.

Passado – Passado is Europe’s no.1 re-union website connecting members with friends from school to workplace.

Piczo – Piczo offers safe social networking environment to youngster around the world. Piczo users can design their personal website with photos, videos etc. and share it with their friends.

Plazes – A social networking website for connecting with local users.

Pownce.com – Pownce is a mix of social networking and microblogging. It enables users to send messages, files, events and links with each other.

ProfileHeaven.com – A UK based social networking site for teenagers.

reunion.com – A leading online service for discovering old friends, classmates and family members.

Vox.com – is a social blogging service where users share their ideas, photos, videos with family and friends.

Xanga – Xanga is one of the biggest social networking platforms with features of sharing photos, photos and videos.

XuQa – An online college social networking site with poker gaming features.

ActionProfiles.com – It is social networking community for sports and action. The features of the website are profiles of users with photographs and videos, reviews of products and job discussion boards.

Arts community – Arts community provides a dynamic community experience by providing extensive listing of exhibitions, events and openings.

BeGreen – BeGreen is a community that aims to generate environmental awareness for users.

beRecruited – beRecruited is a dedicated online community for sportpersons and coaches.

BottleTalk – BottleTalk is a wine lover’s community making it easy for members to share their drinking experiences.

CarGurus – An automobile community website enabling users to post car reviews, photos and share opinions.

Change – Change is a nonprofit social networking website that connects like minded users and allows them to exchange information.

ChangingThePresent – A nonprofit fund raising community with membership of over 400 nonprofits.

ChickAdvisor – ChickAdvisor is a sharing community for women users.

CircleUp – CircleUp is one of the best community website connecting users to groups, clubs for knowledge sharing, information exchange.

Coastr- Coastr connects beer lovers with each other.

ColShare – ColShare is a community for people who have hobby of collecting items like coins, stamps etc.

coRank – A rating community for users to share interesting information on internet.

DailyStrength – A huge community of over 500 groups dealing with health issues and various medical challenges.

Dundoo – Dundoo enables users to create image collages out of social networking profile. A big amount of ads on the site somewhat diminishes the overall impression.

Flixster – Flixster is a community for movie lovers.

FuelEmpire – FuelEmpire brings automobile enthusiasts together at one place.

GirlSense – A community for girls to promote their fashion designs & creations.

Greenvoice – An online networking platform for people who are conscious about the environment, who want to inform each other on environmental issues and create a difference.

iYomu – iYomu is an adult social networking website and it allows users to search for site members who have similar interests or for business needs.

Motortopia – Motortopia is community for automobile lovers. It consists of passionate lovers of bikes, planes, cars and boats etc.

MyCatSpace – MyCatSpace is a community for lovers of cats passionate to share experiences of their cats with others.

MyDogSpace – MyDogSpace users can share their dog pictures, write blog posts about dogs and communicate with other dog lovers, all in a very lovely community.

Uniteddogs – A social networking website for dog owners. The dog owners can creae profiles of their dogs, create blogs and share their thoughts.

vSocial – vSocial is a video based social networking platform allowing content owners, site operators to deliver the message online with video.

Buzdeo – Buzdeo provides secure video sharing service with friends and family.

Fotki – A photo sharing service enabling users to connect with friends.

Fotolog – A big online photo sharing community.

Asoboo – Asoboo is a sharing network for cultural artists from around the world.

BandChemistry – A network for musicians uniting music bands all over.

BandWagon – BandWagon is a music community website for music fans to manage their web pages, profiles, videos and music.

CrackSpace – A common place for fans of hip-hop music.

Moob – A dedicated community of hip-hop fans.

MOG – An online community powering site members to discover music and music lovers.

CrackBerry – A community dedicated to BlackBerry users.

Dodgeball – A New York based service facilitating social interactions through mobile phones.

Friendstribe.com – A mobile phone based social networking site.

GotZapp – A mobile social network for sharing images, audio and graphics with your friends’ mobile phones.

Groovr – An ultimate mobile social networking site for staying connected with friends. It is compatible with iPhone.

Jaiku – Jaiku is essentially a microblogging service with an SMS gateway, very similar to

Loopt – Loopt is a cool mobile based friend locator website. It uses GPS to show its users the location of friends by updating maps on mobile handset.

Mixxer – Mixxer enables users to content on their mobile with site members.

Mobango – A mobile community service powering users to search for user generated music content, videos and other data.

Mozes – Mozes enables members to connect & socialize with each other through mobile phones.

Partysync – Partysync helps users to interact with people using mobiles.

Peepsnation – Peepsnation allows users with similar interests to connect with each other on location basis.

Rabble – A location based social networking service for mobile phone users.

Socialight – Socialight is a mobile based social networking site where users share their travel experiences with other mobile users.

Wattpad – A mobile phone social networking platform allowing users to discover, read and share their stories with each others.

3LUXE – A community generated product research site.

AgentB – A common place to find out the best shopping deals on internet.

bringsome.com – A global goods delivery platform enabling community members to assist each other with access to best items from across the world.

boxedup.com – Boxedup.com users add their favorite products to their list and share it with others.

CoWorkersAds – An online marketplace listing allowing site members to discover and sell items among coworkers community.

iliketotallyloveit.com – A user generated marketplace where users submit cool products.

MyItThings.com – A user generated magazine for shopping.

MyStore.com – A social market place for buyers and sellers.

Productwiki.com – ProductWiki is a common place for users to share information about consumer products.

RedFlagDeals.com – RedFlagDeals.com is Canada’s most popular shopping community which offers huge discounts to site users.

Sale Grab – SaleGrab is a social shopping site for best sales and discount deals.

Shoppero – Shoppero offers profit sharing to site users for writing product reviews.

Smashing Darling – A collaborative market place connecting buyers and sellers at one place.

AlumWire – AlumWire has been created to assist college students, alumni with professional opportunities.

B4Class – A social network for high school and college students.

Campusbug – A college student social networking website.

CampusRank – CampusRank members select and rate their old school friends and group them into various categories.

College.com – An online community for college students.

CollegeMedium.com – A student classifieds website for buying and selling items, jobs search etc.

College Tonight – A great place to meet fellow college students and alumni.

DormItem.com – A local classifieds listings for schools in various cities.

Graduates.com – A social networking site assisting graduate school students to stay in touch post completion of course.

Half.com – A leading student market place for buying and selling textbooks at discounted prices.

iHipo – An international community for college students and business professionals looking for networking opportunities.

LocalSchools – A networking site connecting students with local US colleges and universities.

Pazap.com – A student trading site for buying and selling on-campus books with other students.

Quizilla – Quizilla is a social network for young teens.

RateMyProfessor.com – RateMyProfessor connects students aspiring to study similar courses by assisting each other.

Student.com – Student.com is a big online community for college students, high school students and teens with around 1,000,000 members.

Studentbid.com – Studentbid.com is a student market place for sales and purchase of items without any fees.

StudentSN.com – A social network allowing users to create home pages with contact information, personal information and photo albums.

Uloop.com – Uloop allows students to trade textbooks, promote community events and do host of other activities.

Amicoz.com – Amicoz is slightly different from conventional social networking sites; it doesn’t have some of the common features found on socnets. It is dedicated to assist users in sharing their travel experiences, nothing more, nothing less.

Citizenbay – Citizenbay is a user community for discovering local information.

CityTherapy – CityTherapy is an easy way to find and share places of interest (restaurant, bars) in Europe.

CouchSurfing – A global travel network connecting travelers with local communities.

fatdoor.com – A fun and an interactive way to connect with the folks from your neighborhood online.

Going.com – A fun way to interact with people locally.

iloho – An online travel community with similarity to social bookmarking services like digg.

MatchActivity – A site connecting people on the basis of their activities. Users can find things to do and join people in their area.

Matador – A travel based social network with an integrated blogging service.

myTripbook.com – myTripbook.com is a place for people who want to share their travel experiences through photos, videos and blogging with others.

OurFaves – OurFaves is a community of urban savvy folks who enjoy the Toronto city and find out cool places to hang out at.

Outside.in – A nice way to explore local communities to keep track with neighborhood news.

Rummble – Rummble enables users to discover as well as share places of interest in your neighborhood.

TravBuddy – TravBuddy is a cool site for sharing travel experiences, finding new travel friends or reading travel reviews of fellow friends.

Travellerspoint – An international meeting point for worldwide travelers.

TravelTogether – A travel based social networking service enabling users to share travel plans, travel deals and experiences.

tribe.net – Tribe.net is one of the easiest ways to connect with people for finding a restaurant, a killer apartment, a gentle dentist or a hiking friend.

TripUp – A travel community site for finding travel information and planning for trips.

Triporama- Triporama provides an easy way to plan and collaborate on group trips.

VibeAgent – VibeAgent is a site about hotel reviews, travel meta-search and social networking.

WAYN – A social networking website uniting world wide travelers.

WeExplore – WeExplore provides an online platform for volunteers and travelers from all over the globe.

Wikitravel – Wikitravel is dedicated project for creating a trusted, up-to-date travel guide. It has over 16,641 travel destination guides maintained and written by Wikitravellers from around the world.

Zoodango – Zoodango is a website enabling users to connect with urban professionals either online or face-to-face at local venues.

Source : Mashable.com

There were lots of sessions… I wanted to listen and learn and also want to live-blog. I have attached my Mobile Phone & my new Digi Cam to my laptop & try to cover most of the things.

The introduction began with Kapil Nakra, of OmLogic, who started off very well and raised the enthusiasm in the crowd.. And then came running Kiruba who jumped up on the stage and raised the energy to the highest level.

This followed by a session on “How SEO/SEM is doing well in the recession times” by Vivek Bhargav from Communicate2. This session spanned from 10 AM to 10:45. Vivek contemplated on why recession is not being felt in India as it is in the US or UK and how employees are working their best out in these tough times which actually get their company gets going very well. Relating it to SEO and SEM, he suggested that in the tough times one should concentrate on minimizing waste and maximize efficiency. He suggested many methods on improving conversions on how SEM works effectively compared to conventional marketing methods like the print media. He elaborated that specific usage of keywords targets the users who are potential customers more accurately than the conventional media. He wrapped up his informative session by saying what inspired most, “See the opportunity in crisis!!”

Next in the row was Abdul who works as an SEO Project Manager at Convonix. He showcased his presentation on the “Keyword research – tools and techniques” which was an eye opener to an SEO-dumb person like me. He gave us a lot to carry about in the field of Keyword research. He wrote on our mind, the mantra to Keyword research – Identify and Optimize! There was an interesting debate about tertiary keywords between him and Aswin Ramesh, the youngest CEO in India, which made our bags heavier as we had already lot to carry for the day at 11 AM itself! He reminded us about the tools an SEO/SEM consultant would use even while fast asleep: Adwords, Wordtracker, Yahoo panama, MSN keywords. He also shared knowledge about the keyword mapping and research and how we should capitalize on Google Suggest and Yahoo Suggest.

Clock struck 12 and we heard Srikar Nagubandi calling out for us, from US, on netmeeting to get our coffee mugs in to the hall. Those who don’t know he’s the Director of Rosetta. He was up at 1:30 AM EST (as he’s in US) to share his gyan on the E-Commerce SEO. He briefed about the challenges one may face in SEO and classified them into technical, on-site and off-site. He briefed about how ugly platform, ugly code, ugly URLs can affect campaigns. He stressed on tags with keywords and on the posting of real content written by people with named and optimized images. He also explained how allowing visitors to bookmark/share/email the site’s content can help SEO/SEM. He also stressed on using twitter based tools for easy access for sharing links which the visitors would want to do. He also talked about how SEO should relate to size and how one can specifically work based on the client who are small, medium or large e-commerce sites or companies. He shared that “One site doesn’t fit all” before he pulled his sheets to sleep.

Next was Trinadh a Web Strategy Consultant from CTS who hosted the last session before lunch on Web Analytics – what next? He concentrated initially on the changes in web analytics industry and how Indian companies have been recognized by GAAC, WAA, etc. He enlightened us on going about measuring web 2.0 which would mark the beginning of Web Analytics 2.0. He maintained that measurement is simple but the tools are complex. He also called in Jeff a UI Consultant from CTS who shared his thoughts on how to leverage Web Analytics and how usability is a very important factor affecting SEO and SEM campaigns. He presented a book “Web Analytics Demystified” by Eric Peterson to a SEO practitioner attending this session for answering his question.

We then proceeded to the lunch which was not meant for the body, but was for the networking beast sleeping inside us during the session.

Post the lunch Kiruba began the Brain Jam with the paper crumble game for quick tips and experiences of the attendees with SEO and SEM.

Next was Vishal Sampat, the CEO of Convonix who was there to educate us on the Website Usability – Improving User Experience. He spoke mainly about conversions and how to measure it and how to avoid the common errors.

The day’s last event, inside the Tidel Park was a Panel discussion between Akbar Lalani , Kapil and Arun Ramani(Sify) about which is better – Organic search or Paid Search.

This discussion ended at 5:30, after that we move toward from Tidel park to Falor Farms for Power Networking and where meeting so many new people at a same place and interacting with them took everyone long enough and we finally parted at 11 PM with a hope to collaborate more on Sunday!!

The day staring me with a beautiful sunrise on Marina Beach. I already decided that i have to go Marina Beach in early morning. This is a very tired morning for me to wake up early at 5:00 clock, but any how i wake up and go for a walk to Marina Beach. It near about 2 kms from my Hotel, when i reach at Marina Beach “WOW” this comes from my heart what a beauty it is. I am very much happy to see such a beautiful sea shore. Really by heart this is a very beautiful morning for me.

Then i came to my hotel & see that all my colleges are waked up late. Then we start again our jouney to Tidel Park, we reach seminar late by 1 hrs. So on that day i did’t get much chance to shoot the event because i seated at 3-4 seats behind.

People started pouring in as time started closing in and we began the session with Stephen Spencer, the President and CEO of Netconcepts on Advanced SEO, Strategy and Tactics. He began with his introduction and the foundation of Netconcepts in 1995 and about his book Art of SEO. He told that the best way to win in Google is to think out of the box. It requires scientific approach and strategic evolution. SEOs need to bring in strategic thinking into place for the success to chase them and it may even begin with things as simple as page flows, site architecture – URLs, flash, javascript, etc and design and layouts. He briefed that the attained page rank needs to be strategically invested back into the business. He stressed on the importance of not just the inbound links but also about teh internal links by means of tagging and breadcrumbs. An idea from him asked the bloggers to make their blogs to look for most frequently searched keywords and use them as tags. He explained that the links dissipate due to dynamic URLs and also encouraged everyone to avoids placing links in the flash, javascript and java code or using overly complex URLs.

Next session was from Kalaivani on Right kind of marketing mix during recession. She stressed on the points to remember during recession that customers are more cautious and likely to postpone purchases, negotiate for concessions, move down the consumption chain, seek less expensive options/suppliers. So what can marketing do?? Conduct programs that generate leads by means of search marketing, conducting webinars, direct response ads, etc. Searchmasters must focus on activities that deliver better response and concentrate on coordintae marketing and make the rupeee last longer.

Post the tea session, Adam Lasnik from Google is here for the Q&A session for the audience. That’s the session i am waiting eagerly. Many questions were shot towards Adam and he was just amazing in getting the audience flabbergasted by his answers and great explanations. Someone asked that why can’t we forget the page rank and concentrate on how to get top quality content up among the top content. One person asked Adam if Wiki is paying google for the top page rank as wiki always makes it to the top and Adam replied negative and said that wiki does correct stuff which would get their content on the top. They may be keeping flash out of the site, having original content, keeping the design simple. He also agreed that the regular site visitors love wiki but SEOs hate wiki. Topics like Role of LSI latent semantic indexing, Local listing of business, Custom Search Engine google.co.in/cse and the reason for inconsistency of SERP results were also discussed.

Before we parted for lunch, Adam had to share about his team and their willingness to support everyone who posts their queries to the Google webmasters’ forum.

Lots of networking in two days and though everyone has bags full of business cards and minds full of new names, everyone’s meeting others with a big smile and networking energy is soaring high and the Facilities department of Tidel Park is all confused if this is a Monday.
Post the lunch session, Syed invited people for “lightning sessions” for three minutes and passed the stage to Suresh Babu on Local Search and listings where he explained the local listing’s importance for a business with a hands-on.

Next we began with a session by Reema Thakur of Communicate 2 about Analytics in Paid Search. She began with the importance of tracking the analytics which would let you delve deeper and analyze customer behavior, product preference, content stickiness and keyword effectiveness. She illustrated the data that is needed to strategize, test and plan through a case study about a leading NBFC. She listed the paid search success – KPIs, which were conversion rate – macro & micro, days and visits to convert, visitor loyalty and recency, transactional funnel analysis and bounce rate. She stressed on AIDA Metrics

• Attention – Greater CTR/visits
• Interest – Lower Bounce Rate/Time on site or Page/pages per visit
• Desire – Repeat Visits/Visitor Loyalty
• Action – Goals

She then listed down the Best practices for us to follow
• Have clearly defined Business Objectives
• Customized Implementation Strategy
• Validate and take corrective measures if needed
• Design n customize reports
• Analyze your data
• Experiment

She wrapped up the session by a tag line which I liked. “Its not about the numbers. Look for trends and patterns.”

The highlight of the Search Camp was having Adam Lasnik all the way from Google. Isn’t it ironic to have someone from Google for a Search Conference! He is Google’s first Search Evangelist and broadens the company’s online and offline communications with Webmasters.

It was not a formal presentation that Adam did, but it was a Q&A session where anybody could just shoot out questions and he would answer. This was more beneficial. You know why!

There were a lot of interesting questions. One of it was “Is Wikipedia a partner with Google? Does it pay something to Google? Why is it that it always ranks top no matter what kind of SEO you do for your site?” All had a good laugh and Adam said that there were no tie ups between the companies.

Regular users who search for information love Wiki due to brand recognition factors. Something unique about Wiki is that it has pretty nice titles. Lot of companies, have the company name and other details, but information on what the company basically is and does, is not present. Wikipedia is organic and gives the users what they are searching for and hence it is ranked top.

With regard to local search, he said having content in the local languages would be a good idea, not just for Google’s sake, but to give the users a personalized touch. He also said that adding local addresses would also be good.

When it came to sites, he said “If you are not using XML site map, do it!” It is also necessary that one needs to check the crawl errors in the Webmaster tools when site modifications were done.

He gave a lot of tips and cleared a lot of doubts that were on top on the minds of people with regard to Google Search. The discussions were not just during the session, but continued on during the informal time too during lunch and later.

The right kind of Marketing Mix during Recession by Kalaivani Sadagopan

Kalaivani Sadagopan, General Manager, Caratlane, who has tonnes of experience in Marketing, handled a real hot topic for the Season ‘Marketing Mix during Recession’.

She started by defining what a recession is in terms of business. She then spoke about Customer Behaviour during these times. Customers are more cautious and are likely to postpone purchases. They negotiate for concessions and seek less expensive products.

What we need to do is focus on Results, results and more results. We need to work on programs that generate leads and focus on activities that deliver better response. We need to make the Rupees longer and that can be done by bidding lower on PPC Campaigns and negotiate with the vendors.

She said that if you noticed, divorce rates are lower now during the recession times. Why? Because a new relationship may cost more! The same applies to Marketing. Work on your existing customers. Relationship Marketing is well known to be very important but at times neglected. Reward the loyalty of your existing customers. Have a constant communication with them.

Don’t cut price without a reason. Focus on brands or products that deliver value. Focus on brands that are likely to survive and leave the others to sink or swim. Do not waste lot of time on customers who may be unprofitable, it is not worth spending time on them for a lower profit. You might as well focus on a customer who may take less of your time but have greater deals with you.

Advanced SEO: Strategies & Techniques

Stephan Spencer, President, Netconcepts gave an online conference with the group. The talk was on ‘Advanced Techniques in SEO’.

He said “if you need to win Google, you need to think outside the box”. This requires a Scientific Approach. He gave an insight about how results from the same site were grouped together by Google and how that affects ranking.

Some of the Strategies when it comes to your site are to focus on the PageRank flow by looking into the various factors like the internal linking structure, PageRank Sculpting, alternative linking structures like tags, tag clouds, etc. You also need to concentrate on the content and features that determine the site architecture like the url’s, html codes, templates used, AJAX, etc.

When it comes to the page rank, one needs to spend it strategically. It is not just about inbound links, but internal links also matter. It should be noted that the home page rank gets distributed to the deeper pages in the site. Links are the currency of the web when it is to do with SEO.

Some of the things that one needs to look into when it comes to internal linking are the site hierarchy or tree structure, breadcrumb navigation, proper site map and tagging. Breadcrumb is a navigation technique that shows the user’s path to the current location in the site. Tagging works great for deep internal linking and generates keyword rich links.

He then spoke about Indexation. The greater your trust or authority or page rank is, the deeper and more often the site gets crawled. You also need to keep a check on the crawl equity and make sure that it is not spread too thin. Google has two indices; the main and supplemental. Make sure you stay out of the ‘supplemental hell’. He also gave a lot of easy ways to find the right indexation.

He also spoke in detail about PR sculpting, which is managing the flow using nofollow on unimportant links. Some of the tools to check if they really flow are Server head checkers, SEOmoz’s Link Check, etc. It also must be noted that Link juice dissipates due to dynamic url’s, session id’s or user ids in url and superfluous flags in url.

Some of the other signals that concerns Google may be the age of domain, age of site, link buying footprint, historical transgressions, spammy TLD(eg. .info), quality of link neighbourhood, the number of subdomains, etc

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The topic for the Panel Discussion was: Organic v/s Paid Search – Which is more sustainable?

The members in the panel were
• Mr. Arun Rajamani, GM, Sify Technologies Ltd.,
• Mr. Akbar Lalani, Vice President, Decatrend Technologies
• Mr. Kapil Nakra, CEO, OMLogic

The pros and cons of both were discussed. Some of the things that were discussed are
• For branding Organic plays a vital role.
• When it comes to ROI, Paid traffic seems to pay off more.
• Organic Search is not as measurable when compared to Paid Search.
• In Paid Search, you are able to project what the consumer is looking for.
• In the long run, Organic Search gives better result.
• When competition seems to be tough, paid search gives you the needed results immediately.

Paid and Organic Search complement each other.

Website Usability – Improving User Experience

Mr. Vishal Sampat, CEO, Convonix gave a talk on Website Usability.

Vishal started off by talking about Conversions. He said that Motivation and Clarity are foremost when it comes to Usability. You need to express your uniqueness to the visitor within a maximum of 10 seconds before he moves away from your site. The Incentives you offer also matter greatly when it comes to Online Marketing.

When one deals with Conversions, it is important that one needs to define the right Conversion Metric. One also needs to segregate the visitors by Channel in order to get better results. If the lead form or the conversion process is going to be a long one, one also needs to have a Phase
Level Conversion track.

Measuring Conversion:

Some of the ways to measure conversions that were put forth are
• Creating a Channel Map to identify conversions from each marketing channel
• A Channel Map helps you understand motivation of your users
• Best way to determine the nature and magnitude of the customer

It was also said that keywords help identify the stage of the buying cycle that the visitor is in. For example, if the visitor’s search uses generic keywords, he may still be in the ‘interest phase’. If the visitor uses specific product keywords, he may be close to the ‘buying stage’.

Some of the Generic important site elements were put forth as Headlines, The Introduction, The Benefits Statement, Supporting Pictures and Images and Content.

He also pointed out some of the common errors like

• Placing too many fields on landing forms
• Inability to express your value proposition
• Placing primary offer content in side columns of the page
• Concentrating all the sales efforts on one page (especially If the user is at the beginning of the sales cycle)
• Placing images without a caption
On a concluding note, do not make things complicated for the customer. Identify your primary goal. Segregate visitors using channel map. Ask for essential data first.

Brain Storming

Mr. Kiruba conducted Brain Jam. Kiruba is the CEO of Business Blogging Pvt Ltd.
Brain Jam was a session in the afternoon where the participants were asked to talk for a minute and give any ideas they have or tell about how they solved a particular challenge they have had.
Other than ideas, the participants could also put forth any challenges they’d faced and anyone could give an answer if they had a solution. Some of the things that were discussed were (not in order)

• Difference between B2C and B2B
• Canonical URL
• Woopra
• Westorange.com
• Specific geographical ranking of Google
• Code your sites which are optimized for Blind People also
• Spyfew.com

and many more ideas did come up.

Keyword Research by Abdul Khimani

Mr. Abdul Khimani, SEO Project manager with Convonix, handled a session on ‘Keyword Research’.
He defined Keyword Research as the ‘Art of identifying the most optimum performance’ for the market. He elaborated on the types of SEO, viz.

• Primary/Generic Keywords
• Secondary/More Specific Keywords
• Tertiary/Long Tails Keywords

He then moved on to talk about the various Keyword Tools available like in Google, Yahoo, MSN, etc. Google he said was leading with more than 70% using it in the market. Other than the most famous Google Adwords, Google also has other Keyword Tools like, Google Trend Charts, Google insights for search, which is an extension of Google Trend Charts and Keyword Insights.

Keyword Analysis Technique includes researching on existing keyword rankings, keyword search volumes, No of competing web pages and keyword mapping to relevant pages. Google also offers Keyword Effectiveness Index which is Ratio of search volumes to competition.

He concluded saying that Keyword Research is not an exact Science but an iterative process over time.

E- Commerce SEO

We had an online conference with Mr. Sri Nagubandi, Director, SEO, Rosetta.

He started off with the challenges that E-commerce SEO faces today. Some of the challenges were the Platform used, Ugly Codes, Lack of Control and templates that limit Copy.

On the Technical side he said, one needs to have Clean Code. There should be Good Semantic Structure and Natural Language URL’s. To overcome the Onsite challenges, one needs to do get back to the basics. Do the keyword Research! Other than that one needs to work on the Custom Titles, get real content written by people and get back to the H-tags with keywords.

When one comes to the Offline Challenges, you need to have a check on the following
Are your products made to link easily?

• Can people Bookmark, share or mail.
• Do you allow Reviews?
• Do you Twitter your new products?
• Do you ask for Links?

He then told how one needs to adapt SEO according to the Size. If it is a small one with products less than 100, you need to make things simple, use a simple CMS platform, write content daily and build content around your product. You need to ensure that everything is optimised.

If it is a medium sized one, with products between 100 to 1000, you need to focus on the technical. Focus on optimizing the Main Categories and Key Products. Plan for a daily or weekly product optimization and focus on link development. Give prime importance to the SEO landing pages as they are the key to success.

If the products is more than 1000 for a large one, spend time and money on fixing the technical aspects of a platform. You need to have a weekly, monthly on-site optimization plan. You also need to build SEO landing pages and links on a weekly basis. Basically you need to ensure that you make progress every week.

Conclusion

• One size does not fit all!
• Focus on what will make money and drive results
• Have analytics that tracks conversions and reports revenues.
• Accomplish something on a weekly basis
• Don’t forget link development

Web Analytics – What’s Next

Trinadh Rao who is the Country Manager (India) at Web Analytics Association gave a talk on the latest on what’s happening in Web Analytics.

He gave an insight into the Web Analytics Industry and where it is heading right now. The Web Analytics Industry is undergoing change. Initially In India too there has been great change. One Indian Company has been listed in Forrester report on “Web Analytics Professional Service Firms”. Communicate 2, an Indian Company has become a GAAC company. Ms. Rhema from Communicate 2, who is the first GAAC member, was present in the conference.

He said that ‘Change is a Challenge’. We need to know the limitations of technology. One tool/technology cannot give everything about our website visitor information. Every few hours, things keep changing. Hence Testing should be given prime importance. It is also important that you need to work with the actual Usability with the team. And finally, ‘Integration is the KEY!’

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