Shailendra Dubey

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Queen Maya had not become pregnant despite 20 years of being married to King Suddhodana, the ruler of the Sakya clan of Kapilavastu (in modern Bihar), till she dreamed of a white elephant, interpreted by the court astrologers as heralding the birth of an enlightened being.

In time, Queen Maya gave birth to Siddharth, who would later become the Buddha, the enlightened one who would introduce the subcontinent to Buddhism. Two-and-a-half thousand years later, it’s difficult to escape the irony of that story. Not too far from Kapilavastu, in modern-day Lucknow, capital of Uttar Pradesh, a different Maya is in charge.

Her party symbol is the elephant, and the Dalits who were responsible for her spectacular seizure of the coveted chief ministership of the state have converted to Buddhism in large numbers to escape the karma of untouchability, and Mayawati has rechristened the sprawling suburb of Noida, adjoining Delhi, Gautam Budh Nagar.

It is another matter that in Sanskrit, maya means illusion, and in a sleight of Mayawati’s treasury accounts, development projects across the state are taking Ozymandian shape as parks and museums and memorials, cenotaphs and statuary, in possibly India’s largest infrastructure-building exercise as thousands of stone carvers and masons, tonnes of dholpur and mirzapur stone and hundreds of statue makers have found employment to build, in an extremely short time, shrines to commemorate centuries of Dalit oppression.

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The Reserve Bank of India has admitted that security features introduced in the higher denomination notes in 2005 as an anti-counterfeiting measure have been breached!

In an urgent alert to all private, foreign and public sector banks, RBI has made use of Note Sorting Machines compulsory while handling cash in their branches.

The step emanates from seizure of 345 counterfeit notes of Rs 1,000 denomination in series 2AQ and 8AC bearing the signature of former RBI Governor Dr Y V Reddy by the Anti-terrorist Squad of Mumbai.

Read on further to find out what happens if you pass on a fake note as real, how to spot a fake note and what to do if you get a counterfeit currency note. . .

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Following are 5 tips for effective keyword research analysis:

1. Latent Semantic Indexing (LSI) - Use multi-word phrases Latent Semantic Indexing (LSI) is a vital element in Search Engine Optimization (SEO) for better keyword rankings in search results. LSI is based on the relationship, the “clustering” or positioning, the variations of terms and the iterations of your keyword phrases.

Expertly knowing LSI and how it can be most useful and beneficial for your SEO and the importance it has with the algorithm updates to search engines like Google, MSN and Yahoo which will benefit your keyword research for best practice SEO.

LSI is NOT new. For those doing keyword research over the years always knew to use synonyms and “long tail” keyword terms which is a simpler “explanation” to LSI. More often than not, these long tail, less generic terms bring more traffic to your site than the main keyword phrases. The real bottom line is that Latent Semantic Indexing is currently a MUST in keyword research and SEO.

2. Page Specific Keyword Research – Target your niche keyword phrases for each site page
Probably the most common mistake in keyword research is using a plethora of keywords and pasting the same meta keyword tag on every web site page. This is SO not effective! Your keyword research needs to be page specific and only focusing on 2 to 5 keywords per page. It’s more work, but combined with best practice SEO, gives each site page a chance for higher ranking on their own.

3. Country Specific Keyword Research and Search Engine Reference -Keep in mind that keyword search terms can be country specific. Even though a country is English speaking, there are different keyword terms you must research – and then reference that country’s search engine when doing your initial keyword research. For instance, UK and Australia may have different expressions, terminology and spellings (i.e. colour, personalised). Referencing the terms in the corresponding search engine is an important element to keyword research that is often forgotten, so for example, be sure to check the search terms on google.co.uk or au.yahoo.com. And of couse, if you have 3 to 4 really comprehensive research tools in your arsenal, you will be able to search for historical, global and country specific search terms easily and effectively.

4. Keyword Analysis – Cross referencing in the search engines Once the majority of the keyword research has been done for a site page, it’s time to plug those terms into the search engines to determine:
- If it is really the desired niche keyword for that page
- To assess the competitiveness of your keywords. Along with checking the competitiveness of your keywords you should look at the strength of the competition.
- Are the other sites listed for your keywords truly your competitors?
- Are the sites listed for your keyword even related to your industry, products or services?

These critical analyses of keyword phrases are often forgotten. Since the keyword research and analysis is the foundation of a successful SEO campaign, you certainly don’t want to build your on-page optimization on the wrong niche keywords!

5. Ongoing Keyword Research - Repeat your keyword research on a consistent basis
While you may think that you have completed your keyword research analysis and laid a solid foundation for your SEO, you need to keep monitoring your keywords and tweak as necessary. Keywords can change from month to month as keyword search terms change, genres change and/or if your niche is within social portal networking sites – to name just a few. Maintaining ongoing keyword research is essential for best practice SEO.

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Popularity: 13% [?]

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