Saturday, September 4, 2010

Shailendra Dubey

Internet Marketing Specialist

Archive for May, 2009

Official Google Blog: Faster is better on Google Suggest

Popularity: 5% [?]

SEO Glossary

Posted by admin On May - 7 - 2009

Absolute Link:

1. An absolute link is the entire path to whatever it is your trying to reach.

2. An absolute link is the direct and full address to a file on the web.

3. An absolute link is also used for linking to other websites.

4. An absolute link is a hyperlink that includes the complete URL, consisting
of the domain name.

5. An absolute link is the full URL link to the target page.

Accessibility:

1. Accessibility is ensuring the access of information is available to the widest
possible audience.

2. Accessibility means access to information for all.

3. Accessibility is about giving equal access to everyone.

4. Accessibility is something most web designers consider an afterthought.

5. Accessibility no current laws in place to enforce it.

AdSense:

1. AdSense is people paying to advertise on their own web space.

2. AdSense is a programme that lets normal people earn lots of money from their
website.

3. AdSense is a wonderful opportunity to earn extra capital from the pages of
your website.

4. AdSense is a context based advertising system that analyses page content
to suiting ads.

5. AdSense is fit for random traffic and parked domains.

AdWords:

1. AdWords are paid advertising in Google rankings.

2. AdWords are basically small advertisements that appears for a certain keyword
search.

3. AdWords are now displayed in the same colour as standard results.

4. AdWords are simply those words you pay for to attract clicks.

5. AdWords are a great way to enhance site exposure and traffic.

Agent Name:

1. Agent Name. Example Google user agent name is Googlebot.

2. Agent Name is a process of sending search engine spiders to agent pages,
yet sending visitors to what they want to see

AJAX:

1. AJAX is a dynamic method in which to communicate with server.

2. AJAX is program that Google Maps needs.

Algorithm:

1. Algorithm is a method developed to solve a wide variable of problems.

2. Algorithm is an operational programming rule that determine how a search
engine indexes content and displays the results to its users.

3. Algorithm is one method of unscrambling lots of information.

4. Algorithm is an equation or, more generally a maths expression.

5. Algorithm is the study algorithm is called algorithmics and is the core of
all computer science.

All The Web:

1. All the Web is a search engine that returns results as fast as any other.

2. All the Web is more customizable than most search engines, using skins.

3. All the Web is owned by Overture.

Alt Attribute:

1. Alt Attributes are HTML elements specified within image tag.

2. Alt Attributes is often called Alt Tag, required to provide a text equivalent
for an object or image.

3. Alt Attributes is for someone without a graphical browser so it can make
sense of the image.

4. Alt Attributes is one very strong hint to the content of an image.

Alt Tags:

1. Alt Tags are used when ever you have an image in your site that is important
to the overall massage.

2. Alt Tag are basically the description of a said image.

3. Alt Tag are text descriptions within a code that describes the image.

4. Alt Tag are instructions in the HTML tag that describe graphics.

Anchor Text:

1. Anchor Text is visible text in a hyperlink.

2. Anchor Text is used to tell search engines and visitors what the page is
about.

3. Anchor Text is a factor that can increase your search engine rankings for
set keywords.

4. Anchor Text is important for both internal web site structure and external
linking.

5. Anchor Text can be optimized both internally and external.

API:

1. API is intended to dictate implementation as little as possible.

2. API is a set of classes used to store and retrieve site wide configuration.

ASP:

1. ASP is designed to empower independent software.

2. ASP is purely a microsoft based technology, primarily used on Window NT servers.

3. ASP is a free code to create an object system for a content and management
system.

Automated Submitting:

1. Automated Submitting is an automatic process that takes place to gain a link.

Back links:

1. A Back Link is a HTML link from another site back to your site.

2. A Back Link is placed from one webmaster to another.

3. A back Link is a link that points to your site.

4. A Back Link is very important for SEO purpose.

5. A Back Link are also called inward links, in links, inbound links or incoming
links.

Bait and Switch:

1. Bait and Switch is a tactic where you offer to sell an excellent product
at a very good price.

2. Bait and Switch is a well known link building strategy, works well with viral
marketing.

3. Bait and Switch is considered to be a spam technique when used in SEO.

4. Bait and Switch is not good for ranking.

5. Bait and Switch is advertising something that you do not intend to sell.

Banner Ad:

1. Banner Ads are different because they are random.

2. Banner Ads are sold as a CPM basis or on a CPC basis.

3. Banner Ads are typically bought in-conjunction with keywords.

4. Banner Ads can be available for download and placement on a third parties
website.

5. Banner Ads are straight HTML text ads that appear in a floating windows.

Bid Management Tool:

1. Bid Management Tool is a software application that allows advertisers to
manage PPC keyword bidding.

2. Bid Management Tool is designed to manage extremely large keyword lists.

3. Bid Management Tool is a software that will categories your keyword lists.

Black List:

1. Black List is part of the spam protection that tells the filter not to allow
through.

2. Black List is the list of unwanted windows, titles and URL’s.

Blog:

1. Blog is also known as a web log.

2. Blog is your own resume.

3. Blogs are a new marketing vehicle.

4. Blog is an indirect form to gain clicks to your website.

Body Copy:

1. Body Copy is the last part of an ad to be completed.

2. Body Copy is where your actual selling is done.

3. Body Copy is any printing on the tab sheet other than the tab extension.

Cache:

1. Cache is more expensive than RAM, it is well worth getting a CPU and motherboard
with build in cache, in order to maximize system performance.

2. Cache is identified by cache key which is build as a dot-delimited.

CGI BIN:

1. Your own CGI bin directory you can, you can store custom CGI scripts that
you have written yourself or found on the web.

2. CGI bin is the custom directory where you normally run your custom scripts.

Clickrate:

1. Clickrate is the percentage of expressions that result from clickthrough.

Cloaking:

1. Cloaking is often confused with doorway pages.

2. Cloaking is serving different content to visitors than the search engines.

3. Cloaking is search engine spam.

4. Cloaking is were you can set to sets of content.

Conversion:

1. Conversion in e-commerce is the result given to a positive sale.

2. Conversion is a marketers term used for a site visit.

Cookie:

1. Cookie is an element of data that a website can send to your browser.

2. Cookie is an “enticement” to get a computer user to visit you.

Cost Per Action: (CPA)

1. CPA is a fancy way of dressing up a “Affiliate Program”

2. CPA is a very difficult program to track and is expensive.

3. CPA is a form of direct advertising.

Cost Per Click: (CPC)

1. CPC is the price you pay per click to your website.

2. CPC is advertising such as Google Adwords and Overture.

3. CPC is a method adopted to gain high volumes of traffic for a set price.

Cost Per Lead: (CPL)

1. CPL is good but you must follow up for the sale or its not worth it.

2. CPL is a ratio and strategic metric.

Cost Per Order: (CPO)

1. CPO is based on every time an order is processed.

2. CPO is simply the cost column divided by the number of orders received from
that station that day.

Counter:

1. Counter stores data to let you look at your site statistics over a set period.

2. Counters track web site traffic.

CSS:

1. CSS is a very powerful way to make good layout.

2. CSS is what gives web sites their layout and colour.

3. CSS is supported by all browsers today.

4. CSS is a style language that defines layouts of HTML documents.

Custom Error Page:

1. A custom error page is a temporary solution.

2. A custom error page is called 404.

Data:

• Data is the storage of information produced from work effort and is
manipulated via applications.

• Data is a source of information gathered in the one place for search
purposes.

• Data is lots and lots of information utilized by applications.

Database:

• A database is a structured collection of information or data.

• A database is one component of a database management system.

• A database of information is represented one way and one way only.

Database Driver:

• A database driver is just the name of a Java class in X.

• A database driver is there to select all values to their initial state.

• A database driver is easy for the person skilled in the arts.

Database Generator:

• A database generator is assumed to use a memory.

• A database generator is for accessing multi-level databases.

• A database generator is proportional to the size and complexity of the
database schema.

Daughter Window:

• A daughter window is an optional creative component and is spawned from
120 x 90 buddy list unit.

• A daughter window is a 350 x 300 pixel browser which opens up direct
when a visitor accesses you web page.

• A daughter window is a new browser window, usually smaller than the
existing browser window that pops up when clicked on.

Deep Submissions:

• Deep submissions are normally allowed for paid listings only.

• Deep submission is the submission of many pages deep in the pages of
a website.

• Deep submission are found during deep indexing of a particular web page.

Directory:

• Directories are a good place for research on topics.

• Directories are like catalogues of collective information.

• Directories are becoming very popular amongst web developers.

Domain:

• Domains are internet addresses to websites.

• Domains can be Top Level or Country Code.

• Domains must be registered first before use.

Doorway Page:

• A doorway page a an HTML page on your website to get better listings
at the search engines.

• A doorway page is a page that redirects to another page.

• A doorway page is build to rank high for a particular keyword or phrase.

Dynamic:

• Dynamic is that it will always be measurable.

• Dynamic is a built in prefix operator.

• Dynamic is specified.

Dynamic Rotation:

• Dynamic rotation is standard on most CAD applications.

• Dynamic rotation lets different users see different ads on the same
page.

• Dynamic rotation allows ads to be viewed on different location on a
single web page.

Error Page:

• You can create redirects from your error page.

• You can create customized error page with a site map.

• Created for page not found within you site.

• Check that you have not thrown away your page by mistake.

Exact Match:

• Exact match is the most precise method for targeting your keywords.

• Exact match is denoted by brackets.

• Exact match is the most targeted option and recommended to start your
Pay Per Click advertising.

• Exact match is the most precise method to trigger your advertising campaigns.

Exclusive Advertising:

• Exclusive advertising is fast paced and aggressive.

Exclusive Marketing:

• Exclusive Marketing is targeting a precise niche.

• Exclusive Marketing is adopting one method of advertising .

Expandable Banner:

• Expandable banners are high impact placements that give brands the opportunity
to interact with the offer.

• Expandable banners are eye blasters with advertising pulling power.

• Expandable banners are placed where aggressive marketing is needed.

• Expandable banners are universally excepted.

Exploitation:

• Exploitation is to utilize fully a targeted advertising campaign.

• Exploitation is to market is a certain area using all possible means.

Popularity: 15% [?]

Important SEO Check List for Developers & Designers

Posted by admin On May - 6 - 2009

SEO Checklist for Developers

1. URLs should be static with the theme of the specific page content ( i.e on Flagstaff Arizona Hotel page url should be flagstaff-arizona-hotel)

2. Put the Product/Services/Catagory Name in “h1″

3. Call the Same Page Product/Services/ Heading to the title

4. Call the Same Page Product/Services/ Heading to the meta’s if given separately.

5. Get the product/ services name ( keyword ) into product/services description

6. As much possible highlight the products/services with “em” “i” “u” “b” “strong” tags.

7. Keep the url, short, specific and keyword oriented not just like most “on the fly” urls.

8. Define image alt as per image dont just put any keyword forcibly.

9. While creating sitemap for dynamic site keep in mind it covers almost all the pages which have description and content. And give each url a very specific title ( as per page content/product/services.)

10. Create a Robots.txt

User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /private/
( this example gives permission to all robots. but keep them out of crawling cgi-bin, tmp and private folder. You can add dir to ristrict as per your need). More examples : http://en.wikipedia.org/wiki/Robots.txt

11. Use the Anchor Text ( Hyperlink the Product name in content with most specific page).

12. Try to make Navigation User Friendly as well as search engine friendly. Simple and easy navigation fancies Visitors as well as robots.

SEO Checklist For Web Designer

1. Design The Website Not Just as per SEO point of But it should be very elaborate so the visitor can quickly guess the business of website in a glance.

2. Most Possibly Try to put the content side from topmost and from the very left ( But dont compormise with the design layout or quality.)

3. Try to Design the Navigation from topmost or top left as much possible ( But dont compromise with design layout)

4. Try to Highlight all the Product /Services or Main categories on Home Page if Possible ( This will help the users to have easy access of all the products in single click and also it will help Search Engines to crawl the product/services pages instantly.

5. Name all the Gifs as per theme and product or services gifs with full product name i.e. a gif of candle lights should be named as candle-lights.gif not like prd1 or product1.

6. Put the Product Names/ Services Names in Text Not a Gif ( For Coders).

8. Rename Spacer.gif/pixel.gif/zero.gif as the main client product/services like( if there is a handicrafts supplier use it as handicraftssupplier.gif)

SEO Tips for Flash Designer

1. Make text basis representation of the flash using noembed tags.

2. Put the swf name full and as per the accurate services if the theme is multimedia fireworks.. Use multimedia-fireworks.swf instead of using just fireworks or multimedia.

3. usually embed with a HTML or any static page and provide meta description and title for the page.

4. if possible copyright, sitemap, terms and condition link keep on page instead of using text. Give a Static Navigation of each flash page ( Of Product/Services/About).

5. Provide a title and description for instances.

Find this information :

Now that you’ve provided information about the entire document, you can provide information about Stage objects included in the document.

Select the “ABC Company Logo” along the top of the Stage. In the Accessibility panel, enter ABC Company – Product 1, product2, services, 1, services 2 in the Name text box. Enter an elaborate keyword rich text in Description text box.
With the Accessibility panel still open, select the Dealers button on the Stage.
Information in the Accessibility panel changes to reflect Accessibility options for the selected object.

In the Accessibility panel for the Dealers button, you do not need to provide a name in the Title text box, because the button includes a text label that the screen reader will read. If you did not want the screen reader to read the text in the button, you could deselect Auto Label when you set up accessibility for the document.

In the Description text box, enter Links and also provide link title or link alt.
It is helpful to design a site as per search engines.

Popularity: 16% [?]

Wah Wah Gwalior

Posted by admin On May - 2 - 2009

WAH WAH Gwalior…

Woh Nayi sadak ka sama, woh Brijwasi ki chaat,

Woh monica ki ice cream, Wah usme thi kuch baat.

Woh pandit sweet ki mithai, woh ICH ka dosa,

Woh srinath ki pav bhaji aur Jain ka samosa.

Woh tempu ka saffer, woh phool bag ki hawa,

Woh Maheshwari Park ki raunak aur Laxmi bai colony ka sama.

Woh January ki kadake ki sardi, woh baarishon ke
mahiney,

Woh garmi ki chuttiyan, jab chute te they paseeney.

Woh holi ki masti, woh doston ki toli,

Woh diwali ke patakhe aur janmashtmi ki roli

Woh Kila gate ki patange aur woh Cricket ka khel,

Woh ghar ki chat pe Cricket aur colony ke ladkon ka chaurahe pe mail.

Woh padav ka mahol, Woh chambal ghati se ati thandi leheren

Woh Sarafa ka nazara, Wah uske kya kehene.

Woh Loha mandi ki galiyan , woh KRG ki ladkiyan.

Woh Roxy ki balcony aur woh Agarwal ki pooriyan

Woh Nazar bagh ki market, wo highway ke dhabe

Woh poorane Gwalior ki raaste ,jahan humne safar hain kaate

Popularity: 32% [?]