Shailendra Dubey

You spent a good deal, worked hard for many days and nights and built a great website, but alas! it doesn’t get enough visitors. There are millions upon millions of pages of web content out there and your website is totally lost in the shuffle, like the proverbial needle in a haystack. When search engines ignore your site, your site becomes non-existent in the cyber world. The real problem with your website is that it failed to harness the most cost-effective and powerful Internet marketing strategy: Search Engine Optimization (SEO)!

Search Engine Optimization is the process of making your site appear at the top of search engine results for your domain-specific keywords and phrases. The higher your website ranks in the results of Google, Yahoo, MSN etc., the greater the chance that your site will be visited by many, which in turn would skyrocket your sales.

Simply put, Search Engine Optimization is about making your website visible on search engines. Its commercial purpose is to be the first to hit a customer base effectively. Why Search Engine Optimize

Everyday, millions of people search the web to find out what they look for. If your website doesn’t come up top in the results, you lose your business to your competitors. SEO is important not only because it brings lots of visitors to your website, but also because it helps to increase the return on investment, if harnessed properly. Say for example, you have a website that sells mobile phones online. Optimizing the site for targeted keywords like ‘low cost mobile phones’ would bring it to the top results on popular search engines. This would in turn bring prospective customers to your site, which would result in higher sales.

However, Search Engine Optimization (SEO) is a process that requires patience, careful planning, and a long-term approach. Don’t worry, here are 4 easy steps that will help you get started with optimizing your website.

4 Easy Steps to get started with Search Engine Optimization

a) Create traffic targeted content
Identify the keywords, i.e., words or phrases using which your potential customers will search the web. Example, if you are a hair salon, they will probably search using the keywords “hair cut”, “hairstyle”, etc. After identifying and gathering a set of keywords, categorize them under various themes and write web contents on those themes. That is, under the “hairstyle” theme, you can put keywords such as hairstyles, crew cut, long cut, short cut, curly cut, layered cut, etc. Using a Keyword Suggestion tool, you can see how many people search for a certain keyword. Any keyword for which the number of listings is less and the number of searches is more gives you a better chance of ranking higher than keywords for which the listings are more and the searches are less. Once you got the right keyword, use it appropriately in the page so that the page appeals to both the visitors and the Search Engines.

HTML tags such as title tags and meta tags also play a role in ranking top on search engines. These tags must contain only relevant keywords. Neither fill these tags with keywords that don’t appear in the content nor leave them empty.

b) Make your pages Search Engine Ready
Check if your pages are search engine ready, i.e., are they crawlable by search engine spiders, is there something in them that will make the Search Engine neglect the page or give it a lower ranking.

To make your pages search engine ready

• Your website content must be readable. For the sake of appearing top on the search engines, do not make the content clumsy by repeatedly using the keywords. These kinds of clumsy sites may get top rank, but won’t get readers.
• Add only relevant keywords: Do not stuff the website content, title tag, and meta tags with too many keywords. The keywords that are provided in the title and meta tags must appear in the website content.
• Do not add invisible text: Most of the search engines find them out and ban those sites.

c)Submit your site to Search Engines.
Now that you have made your site search engine ready, start submitting it to the popular search engines. That way, they know your site exists. Some search engines may require periodical submission. If you find the submission process tough, get a Site Submission tool available on the web. (More on Submitting to Search Engines)

d)Track your performance
Often times, people complain that their position in search engines has gone down. We must not forget that Search Engine Optimization is an ongoing process for reasons like, Search Engines changing their algorithm frequently, new sites coming up for the same keywords as yours, your watch sites (competitor sites) optimizing themselves for search engines and so on. Thus, it is important you keep track of where you rank for each of your keywords in the most important search engines and constantly modify the content so that search engines know that your page is active. This enhances your rank on the search results.

Conclusion
Although Search Engine Optimization seems to be so complicated at the outset, it really is a simple and interesting process that you will enjoy doing yourself. Search Engine Optimization is the most cost-effective, easy to implement Internet marketing strategy that can get you more traffic and in effect more revenue. So go ahead, start optimizing your site. Happy Search Engine Optimizing…

Popularity: 1% [?]

ONE BEDROOM FLAT… WRITTEN BY AN INDIAN SOFTWARE ENGINEER..- A Bitter Reality

As the dream of most parents I had acquired a degree in Soft ware Engineering and joined a company based in USA , the land of braves and opportunity.When I arrived in the USA , it was as if a dream had come true।

Here at last I was in the place where I want to be. I decided I would be staying in this country for about Five years in which time I would have earned enough money to settle down in India .

My father was a government employee and after his retirement, the only asset he could acquire was a decent one bedroom flat।

I wanted to do some thing more than him। I started feeling homesick and lonely as the time passed. I used to call home and speak to my parents every week using cheap international phone cards. Two years passed, two years of Burgers at McDonald’s and pizzas and discos and 2 years watching the foreign exchange rate getting happy whenever the Rupee value went down.

Finally I decided to get married। Told my parents that I have only 10 days of holidays and everything must be done within these 10 days. I got my ticket booked in the cheapest flight. Was jubilant and was actually enjoying hopping for gifts for all my friends back home. If I miss anyone then there will be talks. After reaching home I spent home one week going through all the photographs of girls and as the time was getting shorter I was forced to select one candidate.

In-laws told me, to my surprise, that I would have to get married in 2-3 days, as I will not get anymore holidays। After the marriage, it was time to return to USA , after giving some money to my parents and telling the neighbors to look after them, we returned to USA .

My wife enjoyed this country for about two months and then she started feeling lonely। The frequency of calling India increased to twice in a week sometimes 3 times a week. Our savings started diminishing. After two more years we started to have kids. Two lovely kids, a boy and a girl, were gifted to us by the almighty. Every time I spoke to my parents, they asked me to come to India so that they can see their grand-children.

Every year I decide to go to India ॥ But part work part monetary conditions prevented it। Years went by and visiting India was a distant dream. Then suddenly one day I got a message that my parents were seriously sick. I tried but I couldn’t get any holidays and thus could not go to India .. The next message I got was my parents had passed away and as there was no one to do the last rights the society members had done whatever they could. I was depressed. My parents had passed away without seeing their grand children.

After couple more years passed away, much to my children’s dislike and my wife’s joy we returned to India to settle down। I started to look for a suitable property, but to my dismay my savings were short and the property prices had gone up during all these years. I had to return to the उस…

My wife refused to come back with me and my children refused to stay in India ॥ My 2 children and I returned to USA after promising my wife I would be back for good after two years।

Time passed by, my daughter decided to get married to an American and my son was happy living in USA … I decided that had enough and wound-up every thing and returned to India । I had just enough money to buy a decent 02 bedroom flat in a well-developed locality.

Now I am 60 years old and the only time I go out of the flat is for the routine visit to the nearby temple.. My faithful wife has also left me and gone to the holy abode.

Sometimes I wondered was it worth all this? My father, even after staying in India , had a house to his name and I too have the same nothing more.

I lost my parents and children for just ONE EXTRA BEDROOM.

Looking out from the window I see a lot of children dancing.

This damned cable TV has spoiled our new generation and these children are losing their values and culture because of it. I get occasional cards from my children asking I am alright. Well at least they remember me.

Now perhaps after I die it will be the neighbors again who will be performing my last rights, God Bless them. But the question still remains ‘was all this worth it?’

I am still searching for an answer…… ……… .!!!

… WRITTEN BY AN INDIAN SOFTWARE ENGINEER..- A Bitter Reality

Popularity: 2% [?]

Popularity: 2% [?]

Search Engine Optimization – An Introduction

Search Engine Optimization is probably the cheapest and most cost effective form of Internet marketing. In fact some studies indicate Search Engine Optimization as being the second most effective marketing strategy. The increasing popularity of Search Engines and the fact that good quality and cost effective traffic can be brought through them to websites has led to the development of a whole industry that revolves around how to make Web pages/Websites more search engine friendly or in other words better optimized. The result of this advent of Search Engine Optimization industry is the feeling among webmasters and novices in the industry that SEO is like rocket science and has to be handled by professionals only. Thankfully, the truth is that anyone can search engine optimize Websites. All it takes to optimize a Web site and get better ranking and traffic are 9 simple steps.

The 9 Simple Steps

1. Select Right Keywords

This is THE most important step and can easily be the reason for your ranking ahead or ranking below your watch sites (competition). Identify the words or phrases using which people search(might search) for your Web page on the Internet. If you sell dog food, your keywords must have something to do with “dog food”. Do not use irrelevant keywords, even if they get you more traffic. If you are not sure of the keywords to be used, use any of the following tools to find good target phrases:

• Overture is a great tool for assessing popularity of target phrases.
• Googleis great for brainstorming target phrases.
• Word Tracker can help you assess popularity and compare how the competitors use the target phrase.

2. Analyze Competition

Determine who your competitors are. It is quite simple; search for the keyword on popular search engines. The sites that show up above your page are your competitors. Analyze those sites and find out how effectively they have used the targeted keywords. Remember that the more popular a target phrase is, the more competition there is likely to be. Sometimes, it makes sense to target a less popular phrase where you can corner the market rather than aiming for the highest popularity phrase.

Check out yours and your competitor’s link popularity. In many engines, you can type: link:http://domain-name and get a link count for that particular site. The more the link count, the better.

3. Page Creation and Optimization

After identifying the keywords, create Web pages by targeting one word or phrase for each page. One common mistake most novice SEO’s do is dump many keywords into a page. Not only does it make it difficult for you to rank high for each of those keywords, but also it makes the page less readable.

i) Make sure your keywords are present in the following places:

• Title tag
• META tags: Description tag and Keywords tag
• Body text: Heading tags, comment tags,alt tags and prominent places on the page content

ii) Conduct HTML validation for your Web pages. HTML validation helps you find out the errors in HTML code, which may prevent search engines from indexing your site.

iii)Then check and ensure that your pages are Spam-free. When your page elements, such as Title tag, META tag, and body text, are stuffed with repeated keywords, search engines may consider them Spam and ban your site.

4. Visual Review of Page

• Check whether your site has usable navigation.
• Ensure you have informative and readable content. Good content will ensure that your page appeals to human visitors as well as spiders.

A badly written page may get a good ranking on search engines, but visitors will move away from your site with the same speed they came in. Although Search engine spiders that grade your site will not look for visual appeal, directory editors and human visitors will!.

5.Link Building

Get inbound links from quality sites. Quality sites are those that rank high on search engines and/or have a good Google PageRank. If the sites are in someway connected with the theme of your webpage that will help increase your rank better. DO NOT turn to link farms for link building this can get your site banned in search engines.

6. Submitting to Search Engines

If you have followed steps one to five you are ready to submit your webpages to the search engines. Chances are the search engines found your webpages through the links that you built but if they some how missed your webpages don’t worry you can always let them know that your pages exist through Search Engine Submission.

You can refer the below link for details on submission to search engines

Altavista

http://addurl.altavista.com/sites/addurl/newurl

All The Web
http://www.alltheweb.com/add_url.php

Google
http://www.google.com/addurl.html

MSN
http://submitit.bcentral.com/msnsubmit.htm

Yahoo
http://docs.yahoo.com/info/suggest/

7. Submitting to Directories

Search Engines consider Web Directories as expert documents. A presence in popular directories can help you get a better ranking on search engines. You can submit your site to popular directories, such as DMOZ, Yahoo!, World Wide Index, and Microsoft bCentral. For more information on Web Directories and guidelines for submission.

8. Maintain

Search Engine Optimization is a continuous process. Popular Search Engines keep making changes to their algorithms i.e the way they rank webpages quite often. Thus it is imperative that you continually optimize your pages based on the current algorithms to achieve high ranks.
It’s important to measure your rankings atleast monthly. Re-optimize any pages that drop in rank and then re-submit or wait for the search engine to revisit the page.

9. Tracking

Ultimately, it is not top rankings you are really after, but more traffic and sales. High traffic is not something that automatically follows top rankings. It is something you get by ranking high for “good keywords”. Thus it is important that you track your website usage using a good log file analysis program and find out which keywords and which keywords bring in most visitors to your pages. Use this information to optimize your pages better for these terms and search engines.

Conclusion

At first glance, search engine optimization may look like magic; but actually all it takes is 9 simple steps. Search Engine Optimization is a simple continuous process that helps search engine do their job more efficiently. It does take a lot of time and patience but stay the course search engine optimization pays for itself in increased revenue. It is worth the time and trouble.

If you follow all the above-listed steps, you will definitely see an improvement in the search engine rankings for your keywords. The best part is that you do not have to spend any money on the expensive search engine optimizers!

Popularity: 5% [?]

The woods were lovely dark and deep. Walking slowly beside her, in the damp mud road, was her husband whom she barely knew. He was very relaxed, happily watching a group of kids playing at a distance. Her “mehandi” was still dark and smelling fresh, reminding of the excitements and tension 2 days back. “It can’t work this way mom…please stop this”, she kept telling her mother till the last moment, who wouldn’t listen but carry on with beautifying her. She had been crying all night and her make-up had to be patched up twice or thrice to hide her awkwardly swollen face.

It was too late now. She had to get married “NOW” to the guy…The guy whom she had seen once and talked thrice. The guy about whom she knew nothing at all but for his name and work. Everything happened in a hurry and everything was over before she could breathe again… here was she with this guy, all alone in this hill station… how can anybody send their daughter such a long distance with a stranger???

“Hey look at that…!!!” he shouted in excitement… she shrugged and looked where his finger pointed…

Bright colored balloons dotted the sky. Children were jumping in joy and he seemed to be completely absorbed into it…colors are always exciting…but not now. She was not with her friends, not with her team mates, not even with her parents. This was not a 3 day tour or team building trip. This was her life and she has been forced to start off with this person.

Loneliness and discomfort with this stranger was sickening…She looked at him in wonder… does he even realize that he has married me? Does he understand that he has to love me, protect me, care for me, a new girl, a stranger, all his life?

The marriage morning started like a daylight nightmare for her. The first time in life she felt she should have fallen in love and then married somebody. some man who she would have felt more comfortable with, someone whom she could call by name and introduce to friends, someone whom she could trust. But marriage morning was obviously not the time to think all these.

Her parents would never have said “no” if she had declared that she was in love. But she was not emotionally attached to anybody she met, especially guys. She was very friendly, playing, teasing, but never had second thought for any man around her. That brought the entire responsibility of looking for a groom on her parents’ shoulders. Her parents had had a very bad time with this entire process. They started their groom search with unending “&” operation. The concatenation of “Horoscope matching” & “Decent family” & “Good looking” & “Good pay” & “same cast” & so on… that always gave 0 output. Now after all that 8 months hunt, they were not ready to hear her “ifs” and “buts” for this ‘good guy’.

She had explained to her father. She does not feel anything for this person. He is nothing more to me than any other software professional. Like list of names she sees in the chat rooms. Distant and usual…Her father asked her to talk to him and even meet him and discusses their likes and dislikes. That meeting started like the induction programme self introduction and ended like a 3 hour seminar. She was waiting to get away from that place. “So did you talk with him?”. “yes”. “was he polite and decent”. “yes”. “Oh he got that special flavoured tri-color icecream…!!!”.OK. All her family and relatives discussed…She was given the chance to “understand her life partner” and that they have understood each other “well” and she is ready for the marriage now.

All arrangements geared up and it was 24 days after her first meeting that she was getting married to her man… perfect match as everybody else described. Marriage hall was full with excited people, kids got the chance to play, and ladies got the chance to wear the silk saree. The smell of rose and jasmine filled the hall. Different poses for the photographer and artificial smiles for the videos. The moment he had tied the sacred thread was unexplainable vaccum in the head. It was over. She was his wife. Accepted by the society and law. Her proud
parents were relaxed. This was their duty they had been planning to fulfill since she was born. This entire crowd will fade away, leaving her to explore her new world…

He pulled her hand gently to sit on the stone bench. The bench was wet and the chillness was indeed enjoyable. “So what are you thinking about?”… That was an unexpected ball. should she reply? Should she be silent? She remembered the two hour presentation she had taken last month. Bold and confident, she kept answering all the queries with a broad smile. Now she remained silent. “Do you know honey… I was not for this marriage too…” Oh my God… what did i hear??? Did HE tell that or did i think aloud? what does he mean? didnt he like me? Was he forced into this? He must have noticed the quizzical look on my face…with a gentle smile he continued…”I wanted to look for a girl myself, buy her everything, care for her, argue with her, laugh and cry with her, then get married to her… Anything otherwise would be a drama. Traditional drama and i was not for it anytime. But my love for my work and also my stress would not give me time and mind to search that girl…When your parents talked to me 2 weeks before our marriage, about your fear of getting married, to a stranger, i could completely understand your mind. I could see myself in you and that was the moment i decided i will marry you. There was no time to prove myself to you, make you trust me, everything happened in a hurry. But there was the entire life before me, to please you, to love you, to make you trust me. This is no less than what i had dreamt, the girl I was waiting for, is you. Now tell me… will you love me???” Tears came down her cheek. Her parents had done more than their duty. They had found her the perfect guy. Thank you Mom!!! Thank you Dad!!! His question remained unanswered yet both knew the answer….

Popularity: 2% [?]

The Berlin-based company provides a service that lets users peg their activities and location on a map, and plan future events.

What do you get when you combine the minute-by-minute updates of a service like Twitter with real-time mapping? Plazes, a German start-up that has just been snapped up by Nokia in order to bring its location-based social calendars to the company’s phones.

Like with Twitter, Plazes users can provide constant updates about their activities, which are in turn broadcast to interested friends, but Plazes adds location into the mix by physically plotting where users are on a Google Map. Users can also add details about an upcoming event they will be attending, then invite others, to make anything from a birthday party to a after-work happy hour easier to organize.

Nokia didn’t specifically cite which phones would be getting Plazes compatibility tacked on, but with its built-in GPS, the N95 would make a likely first candidate. The company also hasn’t announced any intention to seal non-Nokia users out of Plazes, which right can now be access by anyone with SMS messages.

Popularity: 4% [?]